Job Opening: Marketing Data Analyst
Description
WESTAFF is hiring a Marketing Data Analyst for a company located in Lafayette, LA
Pay: 65K- 75K/ Annually
Hours: Monday- Friday- 8am- 5pm but not limited to these hours
Qualifications:
• A bachelor’s degree in Marketing, Mathematics, Information Technology, Economics, Statistics, is preferred, but equivalent technical certification or relevant work experience will be considered
• Strong proficiency in Excel required, including complex formulas, pivot tables etc.
• History of finding actional insights in data and contributing to data-driven decision making
• Consultative approach to business partnering, capturing requirements, aligning stakeholders, validating solutions, and documenting outcomes
Responsibilities:
• Collect and clean large datasets from various internal and external sources to ensure data quality and accuracy.
• Perform data analysis to identify trends, patterns, and insights that can inform business strategies and decisions.
• Develop reports and dashboards to present findings in an understandable and actionable manner.
• Collaborate with cross-functional teams to understand data needs and ensure alignment with business objectives.
• Assist in developing and maintaining data models and tools for forecasting, performance tracking, and business planning.
• Create and maintain queries, reports, and data visualizations to communicate data findings to teams.
• Perform ad-hoc data analysis and reporting as management or other departments require.
• Ensure compliance with data privacy regulations and best practices in data handling.
• Ensure the accuracy and quality of data used in analysis by developing best practices for data collection and reporting.
• Assist in A/B testing and experimentation to refine marketing strategies and optimize customer engagement.
• Work with the marketing team to identify areas where data can be used to improve targeting, personalization, and customer experiences.
Qualified Candidates, APPLY TODAY!
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